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Functional cookies

Google Tag Manager: these cookies are required in order to enable our website to function properly or to make your browsing experience more enjoyable.

Name cookie Goal When Duration
has_js Indicates whether the browser supports javascript Always Always
language Indicates the language setting of your browser Always 7 days
cookie_agreed Remembers that you have accepted cookies Always Always

Analytical cookies

Google Analytics: we use Google Analytics to monitor how you use our website. We collect the following information, among other things:

  • IP address (this is partially anonymised)
  • Which pages you visit and in what sequence
  • The browser that you use (Chrome, Firefox, Internet Explorer, etc.)
  • Whether you surf on our website with a laptop or smartphone
  • How long your visit lasts and how long you stay on pages

We also use Google Signals to gain insight of our website visitors. We collect information about:

  • Location and region
  • Age
  • Gender
  • Interests

The city of Leuven has a processing agreement with Google. Your personal data are not visible and will not be shared with other parties.

Name cookie Goal
_ga Identifies you as a unique user in Google Analytics
_gid Remembers which pages you visited
_gat Limits the data collection when there are many visitors at the same time
_gat_ClientID Counts the number of visits and indicates which website you came from

Cookies for social media and advertising

Facebook Pixel

When you surf on Facebook, you sometimes come across advertisements from Visit Leuven. We look at your surfing behaviour on our website in order to make these advertisements as interesting as possible. Facebook Pixel helps us remember which pages you visited on our website. This helps us ensure more targeted advertising on Facebook.

For example, if we announce a new application, we will ensure that you will not see an ad if you are already using the application.

We collect this information on every page.

Cookies for social media and advertising

Facebook Pixel

On Facebook you sometimes come across messages from the city. With the Facebook Pixel we remember which pages you visit on our website. This way we can only show you messages on Facebook that are relevant to you.

We only use the Facebook Pixel for large campaigns. We are not currently using the Facebook Pixel.

We keep the data up to 4 months.

Cookies for user research

We collect data about how you use our website to improve our services. For example Hotjar or a pop-up questionnaire.

We are not currently using cookies for research.

Cookies for chat

Necessary to be able to ask a question via chat.
We are not currently using cookies for chat.

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